Internet marketing activities are generally focused on three goals:
WSI’s Internet marketing system consists of 5 key components:
The core principle of an Internet Marketing System is to build targeted traffic – driving interested customers to your website and converting that interest into increased business. To get the best return on your investment, it is advised that you use several of the above techniques in conjunction with each other.
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61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012) |
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44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012) |
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Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. (HubSpot State of Inbound Marketing, 2012) |
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By 2013, lead management campaigns integrating 4 or more digital channels will outperform single- or dual-channel campaigns by 300%. (Source: Gartner) |
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Spending on marketing analytics is expected to increase 60% by 2015. (Source: CMO Survey) |